The honest answer is “it depends”, but we can be a lot more precise than that. Here are the ranges published by reference sources, then what actually makes a quote vary.
How much does a WordPress business website cost?
| Type of site | With a freelancer | With an agency |
|---|---|---|
| One-page | €300 to €2,000 | n/a |
| Blog | €300 to €1,500 | n/a |
| Business website | €500 to €3,000 | from €1,500 to €2,000, up to €10,000 and more |
| WooCommerce store | €1,000 to €5,000 and up | from about €2,000 before VAT |
By the hour, expect around €38 to €50 an hour, or €300 to €400 a day on freelance platforms.
Freelancer or agency: how big is the price gap?
An agency bills for coordinating a team (project manager, designer, developer). A freelancer covers all those roles, so the price is often lower and you talk directly to the person building your site. The trade-off is limited availability, so check their schedule.
What makes the quote vary
- The number of pages and of different page templates.
- A custom design or an adapted existing theme.
- The features: booking, multilingual, members area, online store.
- Writing the content or moving existing content over.
- The level of SEO and performance work expected.
Which running costs should you plan for?
- Domain name and hosting, every year.
- Licences for premium plugins or themes.
- Maintenance: updates, backups and security.
What should a WordPress quote contain?
A good quote lists the pages and features, the schedule and sign-off stages, what’s delivered (logins, training), what isn’t included and the payment terms. If it fits on one line, “WordPress site: €X”, ask for the details.
Why two quotes can differ threefold
Two quotes for “a 5-page business site” can cover very different work: a bought theme adapted in a few days, or a custom design and build; texts you provide, or copywriting included; SEO and speed handled, or left out. Compare what’s in the quote as well as the price.
- Is the design custom or based on an existing theme?
- Who writes and adds the content?
- Are technical SEO and speed included?
- How many rounds of changes are planned?
- Are training and launch included?
Is a quote free?
With most freelancers, yes. Be wary of a quote written without a single question about your business, because a serious price requires understanding the project. On the other hand, a detailed brief from you means you get quotes you can compare.
How can you cut the budget without cutting quality?
- Start with the essentials (key pages, contact form) and add the rest later.
- Provide texts and photos ready to go in.
- Avoid “just in case” features that will need maintaining.
- Pick suitable hosting rather than the cheapest: a slow site costs you clients.
What now?
What you can do today:
- List the pages and features your site can’t do without.
- Gather two or three examples of sites you like.
- Set a budget range and a realistic deadline.
Dig deeper: WordPress Website Development
