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Free WordPress audit: how many customers is your site costing you?
Paste a page URL: in a minute you see your score and the problems costing you visitors on Google (224 signals from the 2024 leak). The detailed fix plan is sent by email.
- 224
- signals mapped
- 123
- measurable from outside
- 17
- categories
- Free
- cost
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- Structure and content planned around your customers
- Light custom theme, no page builder slowing it down
- Simple admin: edit your content without a developer
- Speed, SEO and security basics done before launch
The Google leak
What the leak put on the table
In May 2024, the internal documentation for Google Search’s Content Warehouse API became public: 2,596 modules and 14,014 attributes.
It gives no weights and no ranking formula, but it shows what Google measures on a page and across a site: content, links, freshness, authors, spam and mobile.
The method
An audit that doesn’t guess the algorithm
Each signal is classified by how much of it can be observed from outside Google.
- Direct
- Readable on the page: tags, canonical, HTTPS.
- Proxy
- Estimated through an outside measurement: speed, internal linking.
- Internal
- Only Google can see it. Flagged INTERNAL-ONLY and not scored.
To go further with the fixes, see my WordPress SEO consulting service and speed optimisation.
What the audit looks at
The 17 families of signals from the leak. Signals Google keeps internal are listed, never scored.
See the 17 signal families
| Signal family | Mapped | Measurable |
|---|---|---|
| Site authority and trust | 18 | |
| Clicks and engagement | 18 | |
| Chrome data | 4 | |
| Links and PageRank | 18 | |
| Content quality and originality | 23 | |
| Freshness and updates | 14 | |
| Authors, entities and E-E-A-T | 15 | |
| Spam and demotions | 12 | |
| Sensitive topics (YMYL) | 8 | |
| Indexing and serving | 20 | |
| Mobile and page experience | 11 | |
| Images, video and media | 22 | |
| Language and localisation | 6 | |
| Document structure and relevance | 15 | |
| Security and transport | 6 | |
| Brand, social and local | 9 | |
| AI search readiness (not in the leak) | 5 |
Frequently asked questions
What is the 2024 Google leak?
In May 2024, the internal documentation for Google Search's Content Warehouse API became public. It describes 14,014 attributes, with no weights and no ranking formula.
Does this audit prove how Google ranks my site?
No. The leak doesn't say which signals affect rankings or by how much. The audit checks what can be observed on your page and compares it with those signals. It never makes up weights.
What does INTERNAL-ONLY mean in the report?
Some signals only exist inside Google's systems, such as click data. The audit lists them but doesn't score them, because nobody outside Google can measure them.
Is the audit free?
Yes, the online audit is free. If you want the issues fixed, ask for a fixed-price quote on the contact page.
How long does the audit take?
About a minute. The tool fetches the page, the robots file, the sitemap and the PageSpeed data, then shows the report.
What should I do after the audit?
Start with the priority actions. If you'd rather hand them over, send me the report through the contact page and I'll send you a quote.