WordPress Website Redesign Without Losing SEO

This service is for you if…

Your site is slow, dated or built with a heavy page builder
You want a new design without starting from scratch on Google
Your team can no longer keep the site up to date

It is not for you if…

Your current site works for you and just needs upkeep (see maintenance)

What’s included

01
Audit of the current site

Pages that bring in traffic, content worth keeping, technical problems to fix.
02
New custom theme

A current design, lightweight code and a simpler admin.
03
Redirect plan

Every important old URL redirected to the right page.
04
Post-launch follow-up

Indexing and rankings checked in Search Console.

When should you redesign your WordPress site?

When the site is slow, hard to edit, poorly suited to mobile or no longer reflects your business. A redesign is also a chance to replace a heavy page builder with a lightweight theme that will last.

A redesign that protects your rankings

The biggest risk in a redesign is losing your Google rankings. Before touching the design, I list the pages that bring in traffic, prepare the redirects and check everything on a staging site.

An inventory of URLs and the pages that drive traffic
301 redirects checked before launch
Indexing monitored over the following weeks

Whether it’s a full WordPress website redesign or an update of an existing WordPress site, the method stays the same: audit, redirect plan, staging, then follow-up.

Dig deeper: How to redesign a WordPress site without losing SEO

Frequently asked questions

How much does a WordPress redesign cost?

The price depends on the number of page templates, the content to carry over and the features. You get a detailed quote after the audit of your current site.

How do I redesign a site without losing SEO?

List the pages that bring in traffic, keep their URLs or 301-redirect them, keep the useful content and monitor indexing after launch.

When should I redesign my WordPress site?

When it's slow, hard to edit, poorly suited to mobile or no longer reflects your business.

How long does a WordPress redesign take?

It depends on the size of the site. The timeline is set in the quote, with a staging version you can review before launch.

Redesign or migration: what's the difference?

A migration moves the site (host, domain) without changing it. A redesign changes its design, structure or technology. The two can be combined.